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Get Cincinnati Working Program Promotes Job, Interview Success
Tuesday, April 13, 2004

Appearance Plus Cleaners Sponsors Campaign to Promote Local Job Growth

Cincinnati, OH – April 13, 2004 – Hometown dry cleaner Appearance Plus believes that Cincinnati is a great place to live and work, so in an effort to increase the chances of success for job seekers in Cincinnati, they have developed a program which offers free dry cleaning services to recent high school and college graduates and others seeking a job. The seven month initiative, titled Get Cincinnati Working, will help encourage job seekers while raising money for local non profit organizations that help get people working.

The three part program consists of two promotions and a series of events, all with the focus on jobs and job growth in Cincinnati. Dapper Diploma is part one of the program, encouraging recent high school and college graduates to be proactive in the hunt for new jobs. The Dapper Diploma program will launch April 19 and continue through August 31. Graduates need only present their diploma at any of the three main Appearance Plus locations in Hyde Park, Anderson and Downtown, and they will get their outfit dry cleaned at no cost.

"Looking for a new job is an intimidating experience, especially when the economy is unstable and the future is uncertain," said Jon Lindy, chief operating officer of Appearance Plus. "Nearly 300,000 new jobs have been created in the last few months, and we want to use our expertise in dry cleaning to help ease the nerves of some of the job seekers out there. By cleaning and pressing the suit of someone with an interview, we can provide the confidence that they will look great for the big day and give them one less thing to worry about. The days of business casual, especially for a job interview, are over."

Lindy explained that part two of the program, which will begin in May, offers any Cincinnati job seeker the opportunity to get a suit cleaned for free before an interview. The Big Interview portion of the program will run through Sept. 30. The final portion of the program will be the Get Cincinnati Working Sponsorship Series. A series of three events held in July will raise money and recruit donations for a non profit organization in Cincinnati that benefits job seekers in need.


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