Get Cincinnati Working Program
Promotes Job, Interview Success
Appearance Plus Cleaners Sponsors Campaign to Promote
Local Job Growth
Cincinnati, OH – April 13, 2004 – Hometown
dry cleaner Appearance Plus believes that Cincinnati
is a great place to live and work, so in an effort
to increase the chances of success for job seekers
in Cincinnati, they have developed a program which
offers free dry cleaning services to recent high school
and college graduates and others seeking a job. The
seven month initiative, titled Get Cincinnati Working,
will help encourage job seekers while raising money
for local non profit organizations that help get people
working.
The three part program consists of two promotions and
a series of events, all with the focus on jobs and
job growth in Cincinnati. Dapper Diploma is part one
of the program, encouraging recent high school and
college graduates to be proactive in the hunt for new
jobs. The Dapper Diploma program will launch April
19 and continue through August 31. Graduates need only
present their diploma at any of the three main Appearance
Plus locations in Hyde Park, Anderson and Downtown,
and they will get their outfit dry cleaned at no cost.
"Looking for a new job is an intimidating experience, especially when the
economy is unstable and the future is uncertain," said Jon Lindy, chief
operating officer of Appearance Plus. "Nearly 300,000 new jobs have been
created in the last few months, and we want to use our expertise in dry cleaning
to help ease the nerves of some of the job seekers out there. By cleaning and
pressing the suit of someone with an interview, we can provide the confidence
that they will look great for the big day and give them one less thing to worry
about. The days of business casual, especially for a job interview, are over."
Lindy explained that part two of the program, which
will begin in May, offers any Cincinnati job seeker
the opportunity to get a suit cleaned for free before
an interview. The Big Interview portion of the program
will run through Sept. 30. The final portion of the
program will be the Get Cincinnati Working Sponsorship
Series. A series of three events held in July will
raise money and recruit donations for a non profit
organization in Cincinnati that benefits job seekers
in need.
Appearance Plus, headquartered in Anderson, opened
its first store in 1984 and has a 20 year history of
commitment to making Greater Cincinnati look its best.
The dry cleaner provides convenient and free pick up
and delivery service throughout the Greater Cincinnati
area and has storefront locations in Anderson, Downtown
and Hyde Park. The Appearance Plus name and the bright
white vans are synonymous with the highest quality
dry cleaning, offering complete care of clothing and
home goods, same day express service at no extra charge,
and a dedicated staff committed to their customers.
More information can be accessed at
www.appearanceplus.com or
by calling 513.231.5540.
